The objectification of the female body is a common occurrence, especially nowadays where the media and social networks are focused exclusively on a woman's appearance. Sexual objectification is consequently associated with self-objectification of women who live in an environment that practices and supports objectification. This research is aimed to determine the level of recognition of sexual objectification in the public and the level of self-objectification, as well as the mutual connection between the above. 202 respondents between the ages of 19 and 45 took part in the research, and they lived in urban and rural areas in equal numbers. With descriptive statistics, it was determined that the level of recognition of sexual objectification in the public is high, and that the level of self-objectification is neutral. With correlation analysis, it was determined that the recognition of sexual objectification in the public affects self-objectification, and the respondents who recognized sexual objectification more were more inclined to self-objectification. With t-test for independent samples, it was determined that sexual objectification was recognized more by younger respondents aged 19 to 25, as well as respondents from urban areas. Concepts of sexual objectification and self-objectification, objectification of women throughout history, objectification of women in the media and women's rights and objectification are presented. At the very end, the role of social work is presented, which is extremely important in the prevention of sexual objectification, but also in the empowerment of women and girls who have encountered this phenomenon.