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undergraduate thesis
Marketing u javnom sektoru
2021. urn:nbn:hr:132:615243
Koncul, Andrea
Josip Juraj Strossmayer University of Osijek
Faculty of Law Osijek
Chair of Economic Sciences

Cite this document

Koncul, A. (2021). Marketing u javnom sektoru (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Law Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:132:615243

Koncul, Andrea. "Marketing u javnom sektoru." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Law Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:132:615243

Koncul, Andrea. "Marketing u javnom sektoru." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Law Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:132:615243

Koncul, A. (2021). 'Marketing u javnom sektoru', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Law Osijek, accessed 11 November 2024, https://urn.nsk.hr/urn:nbn:hr:132:615243

Koncul A. Marketing u javnom sektoru [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Law Osijek; 2021 [cited 2024 November 11] Available at: https://urn.nsk.hr/urn:nbn:hr:132:615243

A. Koncul, "Marketing u javnom sektoru", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Law Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:132:615243

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Metadata
TitleMarketing u javnom sektoru
Title (english)Marketing in the Public Sector
AuthorAndrea Koncul
MentorMartina Mikrut Nađsombat (mentor)
Committee memberMartina Mikrut Nađsombat (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Law Osijek
(Chair of Economic Sciences)
Osijek
Defense date and country2021-10-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Law
Abstract
Marketing danas ima jednu od vodećih uloga u ostvarivanju životnih ciljeva. Da bi se poboljšao način života i svaka novina bila dostupna svakoj osobi marketing je neophodno uvesti u sve sfere života. Javni sektor se sve više približava običnom čovjeku prikazujući svoja dostignuća u novinskim člancima i raznim drugim medijima da bi ih približili građanima i da bi građani bili svjesni svojih mogućnosti. Mediji su dostupni velikom broju građana kako bi olakšali komunikaciju između javnog sektora i građana. Marketing u javnom sektoru je zasada jedna velika nepoznanica za veliki broj građana. Mnoge osobe nisu upoznate sa radom javnog sektora te u tome bi najviše mogao pomoći marketing. Stoga je glavni cilj marketinga zadovoljavanje želja i potreba potrošača, što je ujedno i glavni cilj i javnog sektora. Javna poduzeća stoga koriste marketing kako bi privukla nove, a zadržala i informirala postojeće potrošače.
Abstract (english)
Marketing today has one of the leading roles in achieving life goals. In order to improve the way of life and make every novelty available to every person, it is necessary to introduce marketing to all spheres of life. The public sector is getting closer to the common man by presenting its achievements in newspaper articles and various other media in order to bring them closer to the citizens and to make the citizens aware of their possibilities. The media are available to a large number of citizens to relieve communication between the public sector and citizens. Marketing in the public sector is currently a big unknown for a large number of citizens. Many people are not familiar with the work of the public sector and marketing could help the most in that. Therefore, the main goal of marketing is to satisfy the wishes and needs of consumers, which is also the main goal of the public sector. Public companies therefore use marketing to attract new ones while retaining and informing existing consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:132:615243
Study programmeTitle: Administrative Study Programme
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) javne uprave (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) javne uprave)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-07 09:03:55