prikaz prve stranice dokumenta Razvojni put Starbucks-a kroz prizmu strategijskog menadžmenta
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master's thesis
Razvojni put Starbucks-a kroz prizmu strategijskog menadžmenta
2020. urn:nbn:hr:132:772006
Franjić, Darijo
Josip Juraj Strossmayer University of Osijek
Faculty of Law Osijek
Chair of Economics

Cite this document

Franjić, D. (2020). Razvojni put Starbucks-a kroz prizmu strategijskog menadžmenta (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Law Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:132:772006

Franjić, Darijo. "Razvojni put Starbucks-a kroz prizmu strategijskog menadžmenta." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Law Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:132:772006

Franjić, Darijo. "Razvojni put Starbucks-a kroz prizmu strategijskog menadžmenta." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Law Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:132:772006

Franjić, D. (2020). 'Razvojni put Starbucks-a kroz prizmu strategijskog menadžmenta', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Law Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:132:772006

Franjić D. Razvojni put Starbucks-a kroz prizmu strategijskog menadžmenta [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Law Osijek; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:132:772006

D. Franjić, "Razvojni put Starbucks-a kroz prizmu strategijskog menadžmenta", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Law Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:132:772006

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Metadata
TitleRazvojni put Starbucks-a kroz prizmu strategijskog menadžmenta
Title (english)Starbucks'development parththrough the prism of strategic management
AuthorDarijo Franjić
MentorNihada Mujić Mehičić (mentor)
Committee memberMartina Mikrut Nađsombat (predsjednik povjerenstva)
Committee memberJelena Legčević (član povjerenstva)
Committee memberNihada Mujić Mehičić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Law Osijek
(Chair of Economics)
Osijek
Defense date and country2020-11-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Law
Abstract
Tema rada je razvojni put Starbucks-a kroz prizmu strategijskog menadžmenta. Cilj ovoga rada je definirati strategijski menadžment, te konkretnu definiciju raščlaniti kroz komponente strategijskog menadžmenta. Naglasak rada je važnost odabira kvalitetne strategije, pri čemu je nužno poznavati vrste strategija i njihova ciljana djelovanja. Razvojni put globalne kompanije Starbucks primjer je uspješne primjene strategijskog menadžmenta, počevši od njezinih početaka s naglaskom na presudne menadžerske odluke na tome putu koje su krucijalno odredile budući smjer kompanije. Kako bi se poslovanje i poslovne odluke mogle kvalitetnije poimati i razraditi koristile su se smjernice strategijskog menadžmenta koji posjeduje široki spektar djelovanja i alata usmjerenih prema poslovanju poduzeća. Tema se razrađivala metodom analiziranja praktičnog pothvata Starbucks-a koji se zatim teorijski obrađivao kroz analizu putem alata strategijskog menadžment s konačnim ciljem spajanja prakse i teorije kako bismo dobili kompletniju sliku razvojnog puta Starbucks-a kroz povijest.
Abstract (english)
The topic of the paper is the development path of Starbucks through the prism of strategic management. The aim of this paper is to define strategic management, and to break down the specific definition through the components of strategic management. The emphasis of the paper is the importance of choosing a quality strategy, where it is necessary to know the types of strategies and their targeted actions. The development path of the global company Starbucks is an example of the successful application of strategic management, starting from its beginnings with an emphasis on crucial managerial decisions along that path that crucially determined the future direction of the company. In order for business and business decisions to be better understood and elaborated, the guidelines of strategic management were used, which has a wide range of activities and tools aimed at the company's business.The topic was elaborated by the method of analyzing the practical endeavor of Starbucks which was then theoretically processed through analysis through the tools of strategic management with the ultimate goal of merging practice and theory to get a more complete picture of Starbucks' development path through history
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:132:772006
Study programmeTitle: Public Administration
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica javne uprave (stručni/a specijalist/ specijalistica javne uprave)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-04-08 13:31:53